tag:blogger.com,1999:blog-223708252024-03-07T13:48:59.113+05:00Change-o-RamaAyesha Saeedhttp://www.blogger.com/profile/07390276572503476031noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-22370825.post-65577840646510441212007-07-16T10:02:00.000+05:002008-12-10T09:40:49.244+05:00I am of the view that Brands are the cultural anthropologist of the world. Yes they are, they dictate our lifestyles, our likes & dislikes, our passions and everything we do. But sometimes they effectively and sarcastically bring the hidden reality on the forefront.<br /><br />Some the ads on news paper and newschannels. I'll be sharing more soon.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhoEi4_84SfNPm6pmnW86CgN6V50RVDv9AuURMt_orUM8ndFHr0sQtL-zAHsUqmYKyr8PdZX_ueSbDuDnDLwWSi_jgy5s2jq0r4emSinR4iWbrMUj9sZuTO2vJW6dko9NGZLJZaA/s1600-h/press.jpg"><img id="BLOGGER_PHOTO_ID_5087656592223736338" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhoEi4_84SfNPm6pmnW86CgN6V50RVDv9AuURMt_orUM8ndFHr0sQtL-zAHsUqmYKyr8PdZX_ueSbDuDnDLwWSi_jgy5s2jq0r4emSinR4iWbrMUj9sZuTO2vJW6dko9NGZLJZaA/s400/press.jpg" border="0" /></a>Ayesha Saeedhttp://www.blogger.com/profile/07390276572503476031noreply@blogger.com0tag:blogger.com,1999:blog-22370825.post-68546380913511533912007-07-04T17:30:00.000+05:002007-07-04T17:33:08.632+05:00The Woman in your life!!!!!!!!!!!!Some guys will surely find it not worth reading or rather boring, but if implemented right life can only be a boon for your current partners or to be partners. Give it a thought.<br /><br />Here is a girl, who is as much educated as you are; Who is earning almost as much as you do; One, who has dreams and aspirations just as you have because she is as human as you are;<br /><br />One, who has never entered the kitchen in her life just like you or your sister haven't, as she was busy in studies and competing in a system that Gives no special concession to girls for their culinary achievements<br /><br />One, who has lived and loved her parents & brothers & sisters, almost as Much as you do for 20-25 years of her life;<br /><br />One, who has bravely agreed to leave behind all that, her home, people who Love her, to adopt your home, your family, your ways and even your family Name<br /><br />One, who is somehow expected to be a master-chef from day #1, while you sleep oblivious to her predicament in her new circumstances, environment and that kitchen. One, who is expected to make the tea, first thing in the morning and cook food at the end of the day, even if she is as tired as you are, maybe more, and yet never ever expected to complain; to be a cook, a<br />mother, a wife, even if she doesn't want to; and is learning just like you are as to what you want from her; and is clumsy and sloppy at times and knows that you won't like it if she is too demanding, or if she learns faster than you;<br /><br />One, who has her own set of friends, and that includes boys and even men at her workplace too, those, who she knows from school days and yet is willing to put all that on the back-burners to avoid your irrational jealousy, Unnecessary competition and your inherent insecurities; Yes, she can drink and dance just as well as you can, but won't, simply Because you won't like it, even though you say otherwise.<br /><br />One, who can be late from work once in a while when deadlines, just like Yours are to be met;<br /><br />One, who is doing her level best and wants to make this most important Relationship in her entire life a grand success, if you just help her some and trust her;<br /><br />One, who just wants one thing from you, as you are the only one she knows in your entire house - your unstinted support, your sensitivities and most importantly - your understanding, or love, if you may call it.<br /><br />But not many people understand this...<br /><br />Well... Give it a thought now!!Ayesha Saeedhttp://www.blogger.com/profile/07390276572503476031noreply@blogger.com1tag:blogger.com,1999:blog-22370825.post-1476124434193864192007-04-20T12:50:00.000+05:002008-12-10T09:40:49.458+05:00And I Died Last NightAnd I died last night. Doctor’s said it was fatigue and pressure that caused cardiac arrest.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvrkitbeDzoa-Y9DKqgf6CDFpheqPlIrwMKKBsJQUIAvnU_AHqGNaqB-CQkOV0KxtL1ApCKBdJqM5sFxN6kiC_2uF6Taf47xxOCRabFI5yeMOiM9E50zpwMcfJBaG4y_XCje7QRg/s1600-h/Picture1.jpg"><img id="BLOGGER_PHOTO_ID_5055415993948364706" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" height="177" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvrkitbeDzoa-Y9DKqgf6CDFpheqPlIrwMKKBsJQUIAvnU_AHqGNaqB-CQkOV0KxtL1ApCKBdJqM5sFxN6kiC_2uF6Taf47xxOCRabFI5yeMOiM9E50zpwMcfJBaG4y_XCje7QRg/s320/Picture1.jpg" width="144" border="0" /></a>[I think, I told u about ‘Sims 2’ a game which is a replica of life] Addicted to that game, I created myself in it to every possible detail that is possible. ‘I’ [my name in the game]. She was as ambitious as I am, as talkative, and as less concerned about ‘living’ the life as I am…her life long dream was to be on top of her athletic career. And she was working hard to be that. She started of with $1000 and when she died she had a Ferrari the biggest house in town and a huge inheritance for her family and friends. Success at last, right?<br /><br />May be wrong, her family’s reaction on her death is the way we react on deleting an unimportant file. Her team that she gave her life to advertised the vacancy the very next day. Her only son didn’t even notice that she is no more and her husband who is so busy with his new perspective changing affair is least bothered.<br /><br />But, I don’t think its there fault. It was my fault. I never existed in their lives and naturally now that I am not there I shouldn’t live in their memories. Why should they waste all the money and all the status in mourning…they should ‘live the life’. She despite of a loving family didn’t live for a single day. Everyday had a schedule, a hectic routine and an agenda. In anticipation of the big day she missed out on everything in life and how ironic that big day never came.<br />This is not even God's Fault? No. It was completely her fault, her planning and her vision….! She chose to had a meaningless life and a 'wealthful' hopeless death. I think i am the only one who is missing her.<br /><br />There is a lesson for all of us in this.<br /><br />Lets start Living - AyeshaAyesha Saeedhttp://www.blogger.com/profile/07390276572503476031noreply@blogger.com0tag:blogger.com,1999:blog-22370825.post-1140609974667182262006-02-22T16:58:00.000+05:002006-02-22T17:06:14.676+05:00In the name of RUSTED robots - A grim review<a href="http://photos1.blogger.com/blogger/8079/2274/1600/Robots.jpg"><img style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/8079/2274/320/Robots.jpg" border="0" /></a><br />Following are few insights about us: the white collar workers<br /><br />Fortunately or unfortunately times do fly……………..<br /><br />And there was a time when we (ex-young grads) entered in the corporate world; gleaming, smiling with heads held high and hoping that we’ll conquer the world. Running after some far-fetched dream and yearning for some ‘big bang’. Some of us achieve them, some keep on trying and some just lose hope, but at the end of the day none of us actually realize the best of the best (actual contentment). Disillusionments, disappointments, disturbances, and disarrays do plague the course of action/success but eventually everything does fall into place fro almost everyone.<br /><br />But all of us, with due course of time, become mechanical, sensible, practical, acceptable, manipulative, diplomatical and unemotional. In short, just ‘another brick in the wall’. But then again, is this price justified for the losses that have incurred?<br /><br />Learning the steps to this practicality based survival we learn<br /><br />1) How not to smile, laugh, speak (the heart out)<br />2) Hows & Wows of grapevine<br />3) Treating the fouls & howls of workplace<br /><br />And at the end of day ( in our 60s, only if we survive till that), the corporate world dispatches us i.e. the rusted mechanical robots, back to life when there is no more ‘life’ in it ……………How beautiful!<br /><br />Thanks to our choice of professions – we autonomously freely chose to be these rusted scrapped robots.<br /><br />To be a scrapped robot - Ayesha Saeed<br /><br />This is just a grim side of the world & yes there is a +Ve side as well (a very brighter one)Ayesha Saeedhttp://www.blogger.com/profile/07390276572503476031noreply@blogger.com2tag:blogger.com,1999:blog-22370825.post-1140154891625302462006-02-17T10:41:00.000+05:002006-02-17T10:54:41.796+05:00A mystics dream<strong><span style="color:#3333ff;">Loreena McKennitt - The mystic's dream </span></strong><br /><br />A clouded dream on an earthly night<br />Hangs upon the crescent moon<br />A voiceless song in an ageless light<br />Sings at the coming dawn<br />Birds in flight are calling there<br />Where the heart moves the stones<br />It's there that my heart is longing<br />All for the love of you<br /><br />A painting hangs on an ivy wall<br />Nestled in the emerald moss<br />The eyes declare a truce of trust<br />Then it draws me far away<br />Where deep in the desert twilight<br />Sand melts in pools of the sky<br />Darkness lays her crimson cloak<br />Your lamps will call me home<br />And so it's there my homage's due<br />Clutched by the still of the night<br />Now I feel you moveAnd every breath is full<br />So it's there my homage's due<br />Clutched by the still of the night<br />Even the distance feels so near<br />All for the love of you<br /><br />A clouded dream on an earthly night<br />Hangs upon the crescent moon<br />A voiceless song in an ageless light<br />Sings at the coming dawn<br />Birds in flight are calling there<br />Where the heart moves the stones<br />It's there that my heart is longing<br />All for the love of you<br /><br />Its one of my favvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvv.....song!<br /><br />N'joy reading & listening - AyeshaAyesha Saeedhttp://www.blogger.com/profile/07390276572503476031noreply@blogger.com0tag:blogger.com,1999:blog-22370825.post-1139987221952498692006-02-15T11:37:00.000+05:002006-02-15T15:26:56.883+05:00We Know How to respect.....! (reaction to cartoons)<a href="http://photos1.blogger.com/blogger/8079/2274/1600/We%20know%20how%20to%20respect%20others.1.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/8079/2274/400/We%20know%20how%20to%20respect%20others.1.jpg" border="0" /></a><br />Here are some Quranic references for us & the unbelievers as well.<br /><br />[21:25] Not a messenger did We send before thee without this inspiration sent by Us to him: that there is no god but I; therefore worship and serve Me.<br /><br />[21:26] And they say: "(Allah) Most Gracious has begotten offspring." Glory to Him! they are (but) servants raised to honour.<br /><br />[21:39] If only the Unbelievers knew (the time) when they will not be able to ward off the fire from their faces, nor yet from their backs, and (when) no help can reach them!<br /><br />[21:40] Nay, it may come to them all of a sudden and confound them: no power will they have then to avert it, nor will they (then) get respite.<br /><br /><strong>[21:41] Mocked were (many) messenger before thee; But their scoffers were hemmed in by the thing that they mocked.<br /></strong><br />Do visit this URL http://al-islam.org/Quran/ and read Chapter 21- The prophet.<br /><br />Its about time we let the world know that no matter how outraged we are we can never fall down to their level of disgrace & dishonor.<br /><br />May God show us the straight way - AyeshaAyesha Saeedhttp://www.blogger.com/profile/07390276572503476031noreply@blogger.com3tag:blogger.com,1999:blog-22370825.post-1139898039622312332006-02-14T11:20:00.000+05:002006-03-17T16:27:04.673+05:00SunscreenLadies and Gentlemen of the class of '97,<br />Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be it. The long term benefits of sunscreen have been proved by scientists, whereas the rest of my advice has no basis or reliable then my own meandering experience. I will dispense this advice....now.<br /><span style="color:#ff6666;"><strong>Enjoy the power and beauty of your youth</strong></span>. You are not as fat as you imagine.<br /><br />Don't worry about the future, or worry, but know that worrying is as effective as trying to solve an algebra equation by chewing bubblegum. The real troubles in your life are apt to be things that never crossed your worried mind: the kind that blindsides you at 4pm on some idle Tuesday.<br /><span style="color:#33ff33;"><strong>Do one thing every day that scares you.</strong></span><br />Sing.<br />Don't be reckless with other people's hearts; don't put up with people who are reckless with yours.<br />Floss.<br /><span style="color:#3333ff;"><strong>Don't waste your time on jealousy</strong></span>. Sometimes you're ahead, sometimes you're behind. <strong>The race is long, and in the end, it's only with yourself.<br /></strong>Remember compliments you receive; forget the insults. (if you succeed in doing this, tell me how).<br /><br />Whatever you do, don't congratulate yourself too much or berate yourself, either. <span style="color:#993399;"><strong><em>Your choices are half chance, so are everybody else's</em></strong></span>.<br /><br /><strong>Understand that friends come and go, but what a precious few should hold on. Work hard to bridge the gaps and geography and lifestyle, because the older you get, the more you need the people you knew when you were young.<br /><br /></strong><strong></strong>Don't expect anyone else to support you. Maybe you have a trust fund, maybe you'll have a wealthy spouse, but you never know when either one might run out.<br /><br />But trust me, I'm the sunscreen.Ayesha Saeedhttp://www.blogger.com/profile/07390276572503476031noreply@blogger.com0tag:blogger.com,1999:blog-22370825.post-1139810206532667142006-02-13T10:45:00.000+05:002006-02-14T11:48:02.720+05:00Marketing the Dying Product(s)Imagine a situation when you are respected as a sagacious old man or ignored as an outdated man??好o more worthy of present day life. Does it not sound like the generation gap? It does??地nd is aptly applicable to the brands & products, which are on the verge of extinction! Hmm! If my memory serves me right, there were many a brands of yesteryear that I used but are lost in oblivion and all that I have now is just fond memories. This is the dilemma that many a brand managers are facing today. What would come of their products? How they are going to be looked at? Laughing stocks in the comity of die hard & cut throat marketers! The big question that looms large on their minds is <span style="color:#ff6666;">survival</span>??在ut how?<br /><br />This is making marketers the challenge of a face lift for these outdated products??多ow to spice up the image of product that is at the verge of fading ??? fast becoming a product to be remembered but not good enough to be bought. The penetration of these products is decreasing with each passing day i.e. old users are decreasing and the new users are not interested anymore. These dying products enjoy very high awareness and recall value but this wonderful strength translates into a disastrous strong weakness i.e. people actually and actively avoid them just like girls avoid their ex-boy friends; they don???t even want to be seen or even associated with them (any more).<br /><br /><strong>Why Products die</strong>: - Products are like fashion or fads and thus follow a logical life cycle where opposite breeds opposite i.e. death breeds life and life breeds death and this cycle moves on, - just like with the advent of straight pants bell bottoms vanished and vice versa. Technological evolution or marketing gimmicks have bestowed us with a lot of such products - let it be planned or not but <span style="color:#3366ff;">innovations fuel themselves on the death of the existing specie</span>. Challenge today is how to keep the momentum on and rejuvenate these products/brands. Here are some points that one needs to keep in mind in the pursuit of reviving the ex-love affair of product & consumers.<br /><br /><strong>1. Change the feel of the product:</strong> If your ex-girl friend likes spikes so why not get them done? Similarly, products can go through a complete ???make-over??? and can alter themselves according to market demands, as well. This new brand philosophy should reinforce the virtues of the equity and fortify them via contemporary image.<br /><br />Now to revive the ex-love affair, points of consideration should be:<br /><br />1. Determine the competing product's biggest strength.<br />2. Find a weakness within the competing product's biggest strength.<br />3. Choose a message (make necessary changes in your products) that exploits the competing product's weakness.<br /><br />2<strong>. Identify a new appraiser for your product</strong>: If it (the love affair) doesn???t click - it doesn???t click, so why not go out and identify a completely different and ignored user base for your products (and most of the times you will find them in masses rather then in niches). For instance, why consider dating only a prom-queen who is over-cluttered, fragmented, and very very choosy. Why not consider going-out with another woman of the lot? The idea is to identify new opportunity segments e.g. people of different SEC or of suburban areas or from a different age-group. Why not go out & hit the ignored ones directly rather than taking an aspirational approach & formulate a message that is highlighting a key problem & give them a solution. This will help them feel empowered; they are no longer in the state of borrowing (a solution which is only meant for upper class) but they are buying their problem-solver.<br /><br />3<strong>. Change the way you approach them</strong>: If you are not a potential candidate for a love-affair then try being a friend, a caretaker or even a teacher but consider changing your positioning and if possible try to identify some new uses of your product. The example could be red-syrups: if they are not for impulse consumption then they are not. Why not cash on the fact that the use of one glass daily to enjoy health (and only then you can enjoy anything else even that cola) and it will bring home the desired results. Identify new uses e.g. crush ice, pour red syrup, and have a chilled treat etc.<br /><br />As for the synopsis, dying products will not be the dilemma of today only if these are positively correlated to the evolutionary cycle otherwise your products too will face this fear of vanishing. So keep on re-inventing the destinations of your brands.<br /><br />I am naive enough to believe that we can bring organized chaos in our services of change<br /><br />Changeatoriun - Ayesha SaeedAyesha Saeedhttp://www.blogger.com/profile/07390276572503476031noreply@blogger.com3